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SPEECH WRITING AND CORPORATE COMMUNICATION MASTERCLASS 23rd to 26th March 2020

Shape Strategy. Craft Massaging. Preserve Reputation

COURSE BACKGROUND

In today’s turbulent social and political climate, no organization or leaders can avoid scrutiny from media
and other stakeholders. To maintain trust and protect reputations, forward –thinking communicators
need to shape strong strategies and craft eloquent messaging about key issues.

Whether your audience is employees, the media, government, activists or consumers, this conference
will give you the innovative and cutting-edge ideas, strategies, tactics and examples you need to gain
influence with executives, address today’s hot bottom issues and preserve your organization’s
reputation.

The ability to effectively communicate about change in organization is essential for success. Change is
inevitable and people will be affected by it to varying degrees- even by positive change so it’s important
to be able to communicate clearly.

In this course, you will explore the different ways change can impact
people, how communication can alleviate negative reactions, and how to work with resistance to
change. You will be introduced to formal communication plans, identifying the kinds of change that
require documented plans and establishing the appropriate internal and external audiences that must
be considered.

You will then define communication objectives for each audience, identifying their needs
and discovering that each audience is distinct and may need different information at different times.

Lastly you will examine message strategy and timing, determining the content of the message the forms
of media that should be used for delivery, when to communicate with each audience, who the
messenger will be, and the types of reactions to expect so that negative reactions can be effectively
addressed and positive reactions can be encouraged.

COURSE OBJECTIVES

  • Infuse humor and humanity into your speeches and storytellingWrite more concise and compelling content for public affairs campaign
  • Write speeches that capture the personality of even the most inaccessible executives
  • Prepare for and respond to crises, legislative losses or social media uproars
  • Train your executives and spokespeople to advocate effectively for organization
  • Craft a strategy to showcase experts in your organization as industry thought leaders
  • Craft thoughtful, genuine messaging around divisive social and political issues
  • Build a social media presence that supports your brand advocacy and thought leadership goals
  • Execute dynamic, engaging formats for speeches and executive videos
  • Maintain the trust of internal and external stakeholder during times of organizational change
  • Build successful third – party alliance that extend the reach of your public affairs programme and ganner community support
  • Craft a strategy to showcase experts in your organization as industry thought leaders

 

Secure your spot today! Advance your career as a speech writer and Corporate Communicator
Professional by serving as the strategic guide your leader need.

 

COURSE MODULES:
TRACK 1: SPEECHWRITING

  • How to strengthen the use of stories in your organization to make a lasting impact
    Positioning your top executives and organization as trusted industry source.
  • Advancing your speechwriting and corporate communication skills- and bringing humor into
    a challenging job.
  • Earning trust in an era of heightened scrutiny and misinformation.
  • The executive communicator’s Role in advancing a culture of inclusion and justice.
  • Analog communication in a digital word.
  • Proven ways to become a trusted advisor to leaders during times of change.

 

TRACK 2 COPORATE COMMUNICATION

  • Communication planning for change
  • Crisis communication planning
  • Platform integration strategies
  • Employee engagement and internal culture
    Attend Three Days of Interactive Workshops, Inspiring Keynotes and Information – Packed
    Sessions

WHO SHOULD ATTEND?

  • Executive Secretaries
  • Executive Secretaries
  • Director of Protocols
  • Personal secretaries
  • H/R Personnel’s
  • Personal Assistants
  • Special Advisers
  • Executive Assistants
  • Protocol Officers

 

OUR FACULTY

Leading Edge Academy pride itself with experienced and renowned faculty members who have both studied from great management institutes and impacted students with the best management

education.

Ours is a continuously improving knowledge delivery system that is not only rigorous in terms of

academic contribution but is equally relevant and impactful in transforming and influencing

leadership and policy development for private and public sector.

  1. Prof. Colin Coulson-Thomas
  2. Dr. Ben Nwankwo Ph.D.
  3. Mr. Festus Ojekekpen

 

PAYMENT DETAILS

Please kindly make payment to:

Account Name: Leading Edge Academy

Account No: 0060293978

Bank: Access

 

To enable us serve you better and give you the best, our programmes are highly discounted and we

will provide everything we promise our highly esteemed delegates. As a result of that, discounts will

not be considered for candidates who might request for it.

 

Contact Us

Leading Edge Academy

Leadership House: Plot 983 Ahmadu Bello Way,

Opposite Zone A Gate, Apo Legislative Quarters,

P.O. Box 4105 Garki Abuja

Hotline: +234(0)8060533338

Visit Us Online: www.leaedu.co.uk

Email: contact@leaedu.co.uk

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